In 2021, we will undoubtedly have to tackle several challenges ahead of us and there is one thing I take for granted: our lives, for the better and for the worst, will become even more digital.
Nobody could phantom that 2020 would end to be one of the weirdest years of our lifetime… so far.
So, it is really hard to accept the challenge to think and write about what 2021 has in store for us.
What I write below is based on three underlying premises:
First, that the future is mostly already here.
Second, that we can all desire that next year will be hopefully a return to “normalcy”... but it's highly likely it won’t. The world will not be the same no more.
Third, we are all suffering and just grasping from the fact that the pace of change has dramatically increased and changed gears... right in front of us. We need to hold on… for the ride.
In 2020, we had to change how we live and all thought it would be just temporary… but, next year will we have still to adapt.
In several ways, I think we fast forwarded several trends that were already creeping around us.
In 2021, we will undoubtedly have to tackle several challenges ahead of us… and there is one thing I take for granted: our lives, for the better and for the worst, will become even more digital.
Namely, due to rising environmental concerns, health related issues, generational shifts and out of sheer and practical necessity... companies and people will do a lot more things in a digital realm.
Work, play, buy, sell, watch, share, collaborate, monitor and control - everything, increasingly online.
Finally, due to my role as an early stage investor, I have to try to have a stance on what might or not be a trend going forward.
For what it’s worth, here go my two cents about several key trends I believe will be picking up even more pace in the near future:
In the B2C world: digital entertainment is on the rise; online gaming and esports are becoming massive; we cannot keep up with pace of the vast array of sharing platforms that cater several niche interests; the way we buy everything is changing, and therefore, e-commerce is in constant flux; sustainability and environmentally driven decisions will impact more and more our daily actions - what we eat, wear, live and how we travel or commute; finally, above all, I feel that people are also a lot more focused on their physical and mental health and overall well-being…
(and all of this will be more and more mobile centric… simply because the zombie-like-neck-down human condition is here to stay, with everybody looking at a glowing device firmly held by one of our hands, whilst we walk pass everything around us…)
In the B2B world: “remotely-more, physically-less” working environments are here to stay; therefore, distributed cloud solutions to flexibly manage everything work process we have in our companies are on the rise; collaborative tools we be in also dire need; so will be cyber security products and services to protect ourselves and our assets from increased vulnerabilities and risks that we will all face; technology to handle contactless or unattended human interactions in customer facing services will be sought for in higher demand; hyper automation and extracting intelligence and decision making from the ever-increasing volume of accessible data is for sure an unstoppable trend.
Trends apart, on a ending positive note, 2021 will simply be what we will individually and collectively make of it!
“Every moment has to be complete in and of itself” (from Naval Ravikant: A Guide to Wealth and Happiness)